Almost exactly this article:

Back in the heyday of Dave Chappelle’s eponymous comedy show, the comic unveiled a skit in which he trumpeted the merits of slo-mo. From hanging out at the club to using the, er, facilities, Chappelle rightly proved that everything looked cooler when slowed down.

This past year had its very own version of the slow-motion effect, and its name was Paper Planes. Yeah, M. I. A.’s immigrant anthem is found on her 2007 album, Kala, but 2008 was the year the plane really took off.